Calculate your recommended retail price (RRP) from your cost and target margin across retail, wholesale and distributor channels. 100% free and private—your data stays in your browser and never leaves your device.
What is a recommended retail price (RRP)?
The recommended retail price (RRP) is the price a manufacturer or supplier suggests a product should be sold for in retail stores. It’s typically set to ensure consistent pricing and fair margins across the supply chain.
How do I calculate RRP from cost and margin?
You can calculate RRP by dividing your cost by (1 - desired margin). For example, if your product costs $6 and you want a 40% margin, your RRP would be $10.
Can I use this RRP calculator for wholesale or distributor pricing?
Yes! This tool works for any pricing tier. You can use it to set retail, wholesale, or distributor pricing—just enter the cost and desired margin for each channel.
Is my data saved when I use this calculator?
No, your data is never sent to our servers. All calculations are done locally in your browser to ensure complete privacy.
Who is this calculator built for?
It’s designed for food brands, manufacturers, retailers, and anyone who sells products across different pricing tiers and wants to ensure healthy profit margins.
