Smarter, Faster, Fully Connected Baking Operations with Supply'd ERP

Madhouse Bakehouse, a renowned wholesale bakery, faced growing pains as it scaled. Manual sales order processing, disconnected systems, and limited batch traceability created bottlenecks, errors, and inefficiencies. To overcome these hurdles, Madhouse turned to Supply'd ERP—a fully integrated operations platform built for food manufacturers.

One of the first transformations was the seamless integration between Supply'd and Ordermentum, eliminating manual order entry and ensuring all incoming sales orders flowed straight into production. From there, Supply'd’s smart purchasing tools made creating supplier POs fast and accurate, while AI-powered invoice scanning flagged price discrepancies and showed how cost changes affected recipe profitability—helping the team stay on top of margin pressures.

On the production floor, Supply'd’s PDA scanners introduced smart batch tracking and automatic label generation. The system allocates batches with precision, improving accuracy during picking and reducing waste. Every item is tracked end-to-end for HACCP and SQF compliance, with one-click recall functionality providing total peace of mind. Delivery workflows are equally streamlined—Supply'd uses AI fleet routing to optimise delivery runs, while drivers capture proof of delivery (POD) directly on the PDA device.

With all departments—from sales and production to dispatch and finance—working within one universal system, Madhouse Bakehouse now operates with unmatched visibility, speed, and control. Supply'd has helped the team remove manual labour, reduce risk, and gain confidence at every stage of their operation—setting them up for sustained growth in a demanding market.